We will develop a comprehensive, bespoke strategy which outlines how your business can succeed on social media. This will include:
- Audit: An assessment of your current position in your market, your audiences and social media activity to see what is working well and where improvements can be made.
- Objective setting: We will help you pin down exactly what you want to achieve. Do you want to drive traffic to your website? Build awareness of your brand? Increase engagement with your audiences?
- Audiences: We will help you understand who your audience is, which platforms they spend time on and what they are interested in.
- Platform selection: We will advise which key platforms you should be on to make sure you have visibility where your target audience hang out.
- Monitoring success: Guidelines on setting targets will help you to understand how you can measure your success.
- Influencer mapping: Influencers are individuals or brands that your audience already trusts. We will identify key influencers and give you tips on how to build relationships with them.
- Content strategy: Great content keep you relevant to your audience. We will advise you what to share with them and where you can find this content.
- Branding: Guidelines will make sure your social media presence is on brand and consistent with the business overall. We will look at key content themes which reflect your organisation and recommend an appropriate tone of voice.
Your comprehensive social media marketing strategy report will arm you with an action plan which ensures that your social media really works.
Cost of strategy development: £250.00.
Complete Social Media Management
We know that you need to concentrate on your core business, so why not let us take care of your social media? Whether you need time-limited support for a campaign or management of your social media on an on-going basis, we can develop a plan to help your business meet your objectives.
We will take the time to get to know your business and audiences and agree comprehensive social media marketing strategy, tailored to your needs. We will set up your platforms to maximise engagement and develop a content strategy which will ensure your brand’s ongoing relevance with your target audiences.
We will then manage your social media accounts: posting and sharing great content, handling customer enquiries, engaging with your audiences and reaching out to key influencers. And, so you know just how well it is working, we provide regular reports on progress.
Cost of Social Media Management: varies according to different organisations’ needs – get in touch to discuss your requirements.
Social Media Audit
We can carry out a full audit of your existing social media platforms.
We will assess how well they are performing and where improvements can be made. You will then receive a report which comprises:
Breakdown of what to improve with straight-forward instructions to help you quickly make the changes yourself.
Advice on which platforms are best to reach your audiences on social media.
Advice on optimisation: recommendations to include consistency between platforms, frequency and times of posting, additional formats, hashtags and content you could be sharing to reach your audiences.
Cost of social media audit is: £99.00.
We offer a range of additional services such as developing your overall marketing strategy, social media strategy guidance and training or blog writing.
Get in touch to discuss your needs.
“Martha has fantastic attention to detail and a talent to think both strategically and tactically. Martha can offer any business a clear marketing plan and also deliver upon it.” ~ Charles Said, Commercial Partnerships Director, Cedar Communications